Selling a home

Three listing programs, one marketing package

Choose how the listing side is paid: as low as 0% listing commission, $997 upfront plus 1% at closing, or a negotiated fee. The photography, 3D tour, MLS syndication and broker oversight are the same in every program.

Get my free valuation Compare the programs

Large white two-storey house with a front porch and a gabled roof

Property valuation

What is your home worth?

Send the address and a few details. Miguel answers personally with a written broker's opinion of value based on closed sales nearby, and a listing proposal with net proceeds under each program.

A broker's opinion of value from closed NTREIS sales nearby
Net proceeds laid out under all three programs
No automated estimate and no obligation

Get my free property valuation & listing proposal

What you send through this form is used to answer you. Your details are not sold or shared.

A property valuation request is answered by Miguel Lopez personally. It is a broker's opinion of value for planning, not an appraisal.

Three ways to list

Choose the program that fits how you want to sell

Every program includes the identical full-service marketing package. The only difference is how the listing side is paid for.

Negotiated fee structure
Negotiated Fee Program
Seller-funded compensation model: a percentage agreed for your situation, paid at closing. Nothing upfront.
Included in this program
- Professional photography — High-end HDR interior, exterior and aerial drone imagery.
- 3D Matterport virtual walkthrough — Complete digital scan of the property for online buyers.
- Maximum MLS and syndicate exposure — Shared across NTREIS MLS, Zillow, Realtor.com, Homes.com and Redfin.
- Targeted social advertising — Dedicated local buyer campaigns on Facebook and Instagram.
- Broker contract-to-close management — Fiduciary transaction oversight from contract execution to final closing.
- Active offer management and negotiation — Offers compared on net proceeds and terms, with secure offer submission.
Featured program
As low as 0% listing commission
Seller Advantage Program
Full listing representation with the listing-side cost settled through a buyer's premium at closing, so it is not deducted from your proceeds.
Included in this program
- Professional photography — High-end HDR interior, exterior and aerial drone imagery.
- 3D Matterport virtual walkthrough — Complete digital scan of the property for online buyers.
- Maximum MLS and syndicate exposure — Shared across NTREIS MLS, Zillow, Realtor.com, Homes.com and Redfin.
- Targeted social advertising — Dedicated local buyer campaigns on Facebook and Instagram.
- Broker contract-to-close management — Fiduciary transaction oversight from contract execution to final closing.
- Active offer management and negotiation — Offers compared on net proceeds and terms, with secure offer submission.
$997 upfront + 1% at closing
Flat Fee Program
A known cost from day one: $997 covers the setup, and 1% of the sale price is paid at closing.
Included in this program
- Professional photography — High-end HDR interior, exterior and aerial drone imagery.
- 3D Matterport virtual walkthrough — Complete digital scan of the property for online buyers.
- Maximum MLS and syndicate exposure — Shared across NTREIS MLS, Zillow, Realtor.com, Homes.com and Redfin.
- Targeted social advertising — Dedicated local buyer campaigns on Facebook and Instagram.
- Broker contract-to-close management — Fiduciary transaction oversight from contract execution to final closing.
- Active offer management and negotiation — Offers compared on net proceeds and terms, with secure offer submission.

All commissions and fees are negotiable. In every program the seller separately decides what, if anything, to offer a cooperating buyer's broker; see the commission disclosure in the footer.

Need to sell quickly instead?

If timing matters more than the last dollar, a quick cash offer at a discounted price may fit better than a listing.

Want to talk it through while it is fresh?

Mon to Sat 9 AM to 6 PM, Sun 2 PM to 6 PM

Call now: (214) 817-0140

Run your own numbers

Slide to your estimated sale price to see your bottom-line proceeds

Three estimates side by side, recalculated as you move the price. Listing-side figures only; the buyer's broker side is decided separately in every program.

Negotiated Fee Program
Calculated at the baseline rate
Commission deducted
$30,000
Money retained
$0
Estimated net proceeds
$470,000
As low as 0%
Seller Advantage Program
Settled through a buyer's premium at closing
Listing fees deducted
$0
Extra money kept in your pocket
$30,000
Estimated net proceeds
$500,000
Flat Fee Program
$997 upfront plus 1% at closing
Listing fees deducted
$5,997
Extra money kept in your pocket
$24,003
Estimated net proceeds
$494,003

Real estate commissions, listing fees and representation percentages are not regulated, fixed or predetermined by law, the Texas Real Estate Commission (TREC) or any multiple listing service (MLS). All brokerage compensation, representation agreements and program models are negotiable between the broker and the client. The commission rate used as the baseline in this calculator is a hypothetical default for comparison and illustration only. The 'as low as 0% listing commission' program uses a structure in which the listing-side cost is settled through a buyer's premium collected at closing. In every program the seller separately decides what, if anything, to offer a cooperating buyer's broker; this website does not publicize, predict or dictate those amounts. Figures are estimates, not a guarantee of net proceeds on any specific home.

Sellers we work with

Selling in DFW

Single-family homes and townhomes
Priced against closed sales in your subdivision and positioned against the newest competing inventory.
We help with
- Broker's opinion of value
- Preparation and staging recommendations
- Offers compared on net proceeds
Condos and multi-unit
Association documents and rent rolls ready before the first showing, so buyers can act.
We help with
- HOA resale certificates gathered up front
- Rent rolls and expense statements for investors
- Tenant-occupied showings handled
Luxury and estate properties
Presentation and pricing for buyers who compare carefully in Southlake, Frisco, Plano and the estate areas.
We help with
- HDR, drone and 3D presentation
- Exposure to buyer brokers across the Metroplex
- Negotiation on terms, not only price
Land, lots and new construction
Acreage in Johnson and Ellis counties, infill lots, and new or nearly new homes competing with builder inventory.
We help with
- Surveys, restrictions and utilities documented
- Aerial imagery of the lot and surroundings
- Positioning against builder incentives

The selling process

From valuation to closing

Step 1
Valuation and program
A written opinion of value and a side-by-side look at net proceeds under each program.
Step 2
Prepare and present
A short prep list, HDR and drone photography, and the 3D Matterport scan.
Step 3
List and syndicate
Live on NTREIS MLS and shared with Zillow, Realtor.com, Homes.com and Redfin, with social campaigns running.
Step 4
Showings and offers
Showings coordinated, feedback shared, and every offer compared on net proceeds and terms.
Step 5
Contract to close
Option period, appraisal, title and deadlines managed by the broker through closing day.

Kitchen with grey cabinets, a marble-topped island and wooden bar stools

The marketing plan

What every listing gets

The same six items in the Negotiated Fee, Seller Advantage and Flat Fee programs.

HDR photography and drone
Interior, exterior and aerial imagery, professionally shot and edited.
3D Matterport walkthrough
A complete digital scan buyers tour online first.
MLS and portal syndication
NTREIS MLS, Zillow, Realtor.com, Homes.com and Redfin.
Targeted social campaigns
Local buyer campaigns on Facebook and Instagram.
Offer management
Offers compared on net proceeds, timing and terms.
Contract-to-close oversight
Broker management from execution to closing.

Questions

Seller questions

Staged living room with a grey sofa, cushions and a coffee table

The 0% refers to the listing-side commission in the Seller Advantage Program. The listing-side cost is settled through a buyer's premium collected at closing and disclosed in writing, so it is not deducted from your proceeds. There are no setup fees in that program and no upsells for the marketing.

In every program and every transaction, you decide separately what, if anything, to offer a cooperating buyer's broker. It is written on the listing agreement and it is negotiable. This website does not predict or set that amount.

Days on market depend on price, condition and presentation, not on the listing fee. Every program includes the same photography, 3D tour, syndication and advertising.

$997 is paid when the listing is set up, and 1% of the sale price is paid at closing from the proceeds.

From closed NTREIS sales in your subdivision and the active competition, written up as a broker's opinion of value. It is not an automated estimate and not an appraisal.

Yes. The listing agreement sets out how to cancel before a contract is signed with a buyer. Ask for the terms before you sign; we go through them with you.

A quick cash offer at a discounted price is sometimes the better fit. Tell us the timing and we will lay out both paths.

Reviews

What sellers say

Reviews load live from our review profile.

Ready to see your numbers?

Request a free property valuation and a listing proposal with net proceeds under each program.

Get my free valuation

Three listing programs, one marketing package

What is your home worth?

Get my free property valuation & listing proposal

Choose the program that fits how you want to sell

Negotiated Fee Program

Seller Advantage Program

Flat Fee Program

Need to sell quickly instead?

Want to talk it through while it is fresh?

Slide to your estimated sale price to see your bottom-line proceeds

Negotiated Fee Program

Seller Advantage Program

Flat Fee Program

Selling in DFW

Single-family homes and townhomes

We help with

Condos and multi-unit

We help with

Luxury and estate properties

We help with

Land, lots and new construction

We help with

From valuation to closing

Valuation and program

Prepare and present

List and syndicate

Showings and offers

Contract to close

What every listing gets

HDR photography and drone

3D Matterport walkthrough

MLS and portal syndication

Targeted social campaigns

Offer management

Contract-to-close oversight

Seller questions

Is it really as low as 0%? What is the catch?

What about the buyer's broker? Do I still pay that?

Will my home sell slower with a lower listing fee?

When is the flat fee paid?

How is the value of my home decided?

Can I cancel?

What if I need to sell fast?

What sellers say

Ready to see your numbers?